What is Fragmatic?
Fragmatic is an AI-assisted web-personalization platform that turns visitor data into real-time experiences—measurable, explainable, and marketer-controlled. Built for teams who want personalization that actually drives growth. AI Agents analyze your ICP, content, and visitor behavior to surface high-impact actions. Topic Analytics shows which themes fuel conversions and which cause friction. Opportunity Radar mines your GA4 data to turn traffic into tactics instantly. Re:Call keeps ad and on-site journeys aligned in real time. All insights are transparent—every recommendation includes a why. Marketers review, adjust, and publish with confidence. No black-box automation. No developer bottlenecks. Just faster learning, higher conversions, and human-led AI execution.
Fragmatic's Core Features
Dynamic Content Recommendations
Suggests relevant content to users based on their previous interactions and preferences.
A/B Testing
Allows users to test different variations of content to determine which performs better for conversions.
Geo Targeting
Delivers personalized experiences based on the geographic location of the user.
AI-Driven Insights
Leverages AI to provide contextual content recommendations based on industry and ideal customer profile (ICP).